November 2, 2025
Article
Speaking at Activium Connect
Last week (October 30), I had the privilege of taking the stage at Activium Connect in Renswoude. The theme of the day—"Connecting to a future-proof information system"—couldn't have been more relevant.
As businesses everywhere scramble to understand Artificial Intelligence, I was invited to cut through the noise and share Phoca’s pragmatic vision on AI during my session: "Start Small, Think Big."
The Core Message: Create Value, Not Just Code
During the session, I moved away from abstract futuristic talk and focused on the "now." Many organizations are paralyzed by the sheer possibilities of AI. My message to the audience was simple: don't try to change everything at once. Find one bottleneck, and solve it intelligently.
I shared insights on how to look at AI through a business lens (the "MBA lens"):
Identify the waste: Where are your people losing time on repetitive tasks?
Start small: Build a specific agent or automation that solves that problem today.
Think big: Once the foundation is laid, scale that logic across the organization.
Walking the Talk: Our Results with Activium
What made this session extra special is that Activium isn't just a host; they are a partner. We are actively working with them to revolutionize their own support process, and I could share the hard data behind our "Start Small" approach.
We implemented an AI agent to handle the initial triage of support tickets. The results speak for themselves: we’ve cut the first response time by 95% and are saving their team an average of 30 minutes per ticket.
Instead of chasing hype, we solved a specific problem. Now, their experts receive fully clarified cases and can focus purely on solving complex issues rather than administrative sorting.
Thank You
A big thank you to the team at Activium for organizing such a valuable event and for the platform to share our passion for automation. It was inspiring to speak with so many forward-thinking entrepreneurs during the break-out sessions.
The future of business isn't just about having AI; it's about using it to create genuine value. And as the numbers show, that future is already here.

